Ferrari Guido Franco

Guido Franco Ferrari was born in 1994 in the Argentine city of Bariloche, located in the province of Río Negro. Although his birthplace is part of one of the most beautiful regions of Patagonia, he spent most of his childhood in Villa La Angostura, in the neighboring province of Neuquén. “I always say that the Limay River flows through my heart, because I’m split between these two provinces,” says Guido, who feels equally connected to both places.

From a young age, he showed a deep bond with nature, coupled with an innate curiosity and creativity. The mountains, forests, and lakes that surrounded him became his first canvas, where he learned to perceive color, light, and the atmosphere of the landscape. He explored music, drawing, painting, sculpture, and film. Art became a natural language for him—one through which he could express his feelings and observations. This led him to pursue studies in design. However, he quickly realized that it wasn’t his true passion and switched to animation, began working on video games, but even that left him unfulfilled. He turned to digital art, but deep inside, the call of traditional painting kept growing stronger. At night, after coming home, he would return to his brushes and paints—until he finally understood that painting was where his heart truly lay. He made a life-changing decision: to leave behind everything he had built so far and return to his roots in southern Argentina to fully dedicate himself to his artistic path.

“There were ups and downs, but when you're doing what you’re passionate about, you never question it,” Guido recalls of this pivotal moment in his life. Once back in Patagonia, he began painting full-time. Just two weeks later, an exhibition organizer from the United States noticed his work, which he had been sharing on his blog. Shortly after, he received an invitation to exhibit seven paintings at a gallery in Manhattan, New York. This opportunity was a turning point—it confirmed that he had chosen the right path. Since then, his name has appeared in exhibitions around the world, and his paintings have found their place in galleries both in Argentina and abroad.

Although he considers himself self-taught, Guido learned from several notable artists. A major influence was Georg Miciú, a painter from San Martín de los Andes whose work he had admired since childhood. Another important mentor was Tibor Nagy, a Slovak painter whom he met during his travels in Europe. Guido also refined his techniques through personal experience, experimentation, and constant observation of nature, which he considers his greatest teacher.

Guido is a descendant of the old Patagonian people who lived in harmony with the rugged and breathtaking landscapes of southern Argentina. This heritage is deeply rooted in his art, as his paintings capture not only the beauty of nature but also a way of life closely tied to it. Guido, his family, and many Patagonians share a profound connection with the lakes, mountains, and forests. This relationship with nature is reflected in his work - in the love for detail, the light, and the atmosphere he pours into each painting. As he says himself: “Every piece of my land is in me and in my art. I’m proud to capture Patagonia as it is and share it with the world.”